Acquiring Clients Offline
The internet has impacted just about every business model that was around for the last 100 years. Although it has impacted many different industries, the fundamentals of acquiring clients either offline or online remain the same. Newspapers, the post office, banking, shopping, you name it, there's probably no single industry that the internet has not had an impact on. As a result of this many business now solely focus on the online opportunities to grow their business thinking that the internet is the only way. If they're focused only on online methods they're neglecting a much larger and proven advertising model that's still effective today. As large the internet may be, it's just a small fraction of the world's overall advertising budget. According to E-marketer the total ad spend is worldwide in 2014 is close to $656 billion while...