Acquiring Clients Offline
The internet has impacted just about every business model that was around for the last 100 years. Although it has impacted many different industries, the fundamentals of acquiring clients either offline or online remain the same. Newspapers, the post office, banking, shopping, you name it, there’s probably no single industry that the internet has not had an impact on. As a result of this many business now solely focus on the online opportunities to grow their business thinking that the internet is the only way. If they’re focused only on online methods they’re neglecting a much larger and proven advertising model that’s still effective today. As large the internet may be, it’s just a small fraction of the world’s overall advertising budget. According to E-marketer the total ad spend is worldwide in 2014 is close to $656 billion while the digital ad spend for was $137 billion. As you can see worldwide there’s still significantly more money being spent offline than online.
Here are a few tips and strategies for improving your offline and online marketing efforts these are some of the methods used and understood by very established businesses. I hope these concepts will be invaluable to helping you grow your business.
Understanding the Lifetime Customer Value (LCV)
Many people don’t understand the lifetime value of customer, and not understanding this could be difference in your business succeeding or failing. The lifetime value of a customer is calculated based on how much the customer will spend with you your business over their lifetimes. If you understand the concept LCV, you can go negative to acquire that customer and still be profitable in the long run, this will allow you to budget to spend more than your competitors to acquire that client, because most businesses are only looking at the initial transaction.
Your Unique Selling Proposition (USP)
Welcome to Joonomy, we want to be resource to help new businesses owners grow. We’re going to document and share our journey as a startup, we’ll share with you the lessons and mistakes we make along the way.
When we started Joonomy one of the first things we did was to try word our Unique Selling Proposition properly so it would appeal to our audience, although we always knew what we wanted we wanted Joonomy to be, we have always had problems with wording it properly. Currently we settled on:
“We help new business owners succeed by providing a trusted marketplace to hire the right candidates and find clients for their products or services. And we do it at no charge.”
Nowadays, it is undeniable that social media sites have not only become an integral part of our lives but also in the hiring and recruiting process. There are many success stories of companies using social media successfully to hire the right talent. Social media sites have access to skilled candidates seeking employment opportunities.
Using social media to effectively hire the right candidate can be cost efficient, as more and more people are using social media to brand themselves whether they know it or not. This allows employers needing talent to recruit the contacts who may be the right fit for their organization.
Joonomy blends the efficiency of social media along with a hiring platform to help new and small companies hire trusted candidates. Here are some ways that employers can use Joonomy to help them find not only the right talent but trusted candidate for their businesses.
Why We Want to Help Your Business
We understand that new and small businesses are the key to any economy and this is where we want to have an impact on. If you’re a new business looking to hire or if you’re business looking for new customers Joonomy wants to help you achieve this. We currently have no plans on charging for our services. We understand how difficult it is to run a business and we want to see your business succeed and have you be able to provide for the people you care about.
Being business owners ourselves we understand the struggles and uncertainties that new and small business owners face each and every day, at Joonomy we want to help you overcome some of these challenges. Small and new business owners often don’t have the resources that larger companies have, and often find it a struggle to compete with larger or more established business to get customers and to hire the trusted talent.
We want to help you find the right talent and customers for your services.
As a business owner, your responsibility as Michael Gerber said in the E-myth is to work on your business not in your business. In order to work on your business you need to hire people for the daily functions of your business, while you work on strategically growing your business. At Joonomy we want to help you find employees you can trust, so you can focus on growing your business.
Adding Value To Customers
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”
– Jeff Bezos
The true business of every company must be to make and keep customers happy by adding value to every customer transaction. In every business it is a must-thing to keep customers happy and give them what they want to satisfy their needs and wants. And by that you will be able to create customer-loyalty by adding value to your customers. There are many ways to create customer value and providing them with the best service. One proven way to do this is to increase the value of each transaction.
Adding value to your customers and increasing the value of each of their transactions can be done in many ways through sales, promotions and among others. You can find below some of these unique ways to win your customers loyalty and keep them coming back for more in the future.
- Offering value with your products. Customers want value for the money for the transactions they have with you. There are many times when the lowest price isn’t a factor especially when they see greater value in each transaction that could be accomplished with you. This could be through the service provided, brand recognition, or having customers identify with you or your products these are just a few ways you can increase the customer loyalty factor.
